Brazilian e-commerce is booming! Is your online shop ready for “samba”?

If you work with international e-commerce, you must have heard that Brazil is the next online powerhouse. The current growth in the number of smartphones has opened up a world of e-possibilities to millions of Brazilians, from all income levels. There are already more than 48 million unique online buyers yearly, which represents a quarter of Brazil’s population. However, there is room for more, and the sector is indeed growing! Although e-commerce in Brazil is still responsible for only 3% of all retail in the country, it is presenting persistent…

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Why Brazil’s tourism still is under-performing

Brazil is a huge country, one of the biggest of the world. Its seaside measures over 7,400 km and two worldwide famous cities are located there: Rio de Janeiro and Salvador. On the top of that, Brazil recently hosted two of the biggest events in the world: the Football World Cup and the Olympic Games. However even boasting some impressive figures, locations and events, Brazil still receives very few foreigner tourists. According to Brazil’s Ministry of Tourism, this number was 6.6 mi in 2016. Meanwhile, over 80 mi tourists went to France in…

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Is It Time for Mobile Payments to Take Off in Brazil?

Two years is a long time for technology development. Back in 2015, several home-grown mobile payment apps were taking off. Still, none of the big players was showing a real interest in the country. Fast forward two years and the mobile payments landscape is very different. The major players are betting big on Brazil: Samsung Pay arrived in 2015, and Google Pay was launched in October 2017. Now, Android Pay finally arrived in Brazil too. It operates with near-field communication (NFC) technology, the same way Samsung Pay and Google Pay…

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Emerging Markets Have a Lot to Teach Us About Entrepreneurship

Bill Gates, Steve Jobs and Mark Zuckerberg are legendary American entrepreneurs. These giants’ success stories might make it seem as if the United States owns the market when it comes to the secrets of commercial success. I would argue the opposite is true: Developing nations and emerging markets have important entrepreneurship lessons to teach more affluent counties. Programs within Chile, India and Brazil, for example, have encouraged economic growth and entrepreneurship. These same efforts and principles could be applied to advance the United States even further. Government initiatives Government initiatives in emerging markets have played…

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China is investing big in Brazil but not how you’d imagined

Brazil and China are the world’s foremost emerging markets. Brazil’s political turmoil and the economic downturn in the last to years didn’t seem to change China’s will to invest into the largest South American economy. China’s investments varies from region to region. In on of my previous posts I mentioned how China is investing in Africa, not only in infrastructure projects e.g. building highways in Tanzania and electricity projects in Sub-Saharan Africa, but also financing the first African metro system in Addis Abba in Ethiopia. With Brazil there is a…

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Netflix vs Amazon Prime Video: Who’s winning in emerging markets?

As internet penetration is growing exponentially in some emerging economies, particularly Brazil and India, the two biggest video streaming services Netflix and Amazon Prime Video are going all in. Amazon Leading the Way, Netflix Trailing Behind Amazon came to India in 2013 and has already caught up with India’s biggest eCommerce site Flipkart in only 3 years. The numbers were impressive, from 2015 to 2016 Amazon grew its business 120%. In December 2016, Amazon launched its Prime Video service there. The price was an important factor in attracting new subscribers: charging only $15 per…

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A brief look at Brazil’s fintech scene

I’ve always had a fascination with Brazil which started at an early age from seeing their amazing squad from France ’98 to learning about the country in a Year 8 Geography class. I was fortunate enough to visit the country eight years ago and spent a month in Southern Brazil. So what’s the fintech scene in Brazil like? Similar to many developing countries, segments of the Brazilian fintech ecosystem is rather segmented and are more developed in some areas. Data from Brazilian Institute for Applied Economic Research (Ipea) shows that…

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Could Brazil Be a Lifeline for Syrian Refugees?

Guest post by Danielle Renwick via The Development Set Damascus restaurant sits on a quiet, leafy street in Pinheiros, an upper-class neighborhood in São Paulo, Brazil. On a recent sunny afternoon, 73-year-old Saeed Mourad greeted customers in halting Portuguese as they ate platefuls of kibe and falafel. He prepared cup after cup of cardamom-infused coffee as his sons, Mohamad and Khaldoun, took inventory and prepared to-go orders of baklava and other Middle Eastern sweets. Mourad, who named his restaurant after his hometown in Syria, says he’s one of the lucky ones. A…

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After the fall: Will Wal-Mart rise again in Brazil?

This is the second part of a two-part article, read the first part here The rise and fall of Wal-mart in Brazil. About a year ago Wal-Mart made headlines in the Brazilian and international press – the supermarket chain had announced the closure of 60 stores in Brazil and their sales were (and still are) on the way down. I even wrote an article here about that. In Brazil, Wal-Mart’s main problem was their lack of brand positioning – it didn’t appeal to the new middle-class and it was too…

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