How Covid-19 helped decrease the unbanked population in Brazil

The Brazilian government announced a financial support scheme aimed at self-employed and informal workers that had their incomes affected by the coronavirus (Covid-19) crisis. Brazil has a large population of informal workers: those who work cash-in-hand jobs, with no formal work contract. They are mostly unskilled or semi-skilled workers eg. street vendors, service providers like cleaning and home repairs. The financial support will come from state owned bank Caixa Economica Federal. Individuals under the scheme criteria have to open an account with Caixa to receive its benefits. The process is…

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Opinion: will local brands dominate emerging markets?

local brand brazil fizzy drink

The global market of consumer packaged goods is US$ 1.2 trillion and global brands are facing strong competition from local brands in emerging markets. And what’s the global companies’ strategy to remain in relevant in emerging markets? They act fast to acquire these established and already much profitable local brands. In India, for example, the government policy from the invasion of foreign brands made local brand Thumbs Up cola the country’s market leader. In the early 90’s, when the Indian government opened the market to multinationals, Coca-Cola was more than quick…

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Brazil struggles to find a route to competitiveness

Why is everything so expensive in Brazil? I’m Brazilian and lived there most of my life and never understood it – until I came across this article by the Economist. Some of the main reasons are high taxation combined with a lack of competitiveness – the Brazilian Real ranks in 3rd place of most depreciated against the dollar in 2018, just behind the Venezuelan Bolivar. Not good news, not good news for Brazilians at all. According to a study by the Federation of Industries of São Paulo (Fiesp), a product manufactured in…

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