Brazil is a peculiar place. Imagine you are Brazilian and after years of having a little extra disposable income, you and your family see it shrinking again. What do you do?
Category: Latin America
Why Brazil still is a no-go for IKEA
Read a more updated version of this article here: No IKEA in Brazil: local furniture brands pose fierce competition In developed markets, IKEA is positioned as a low-priced mass-market brand,…