Is Facebook Marketplace ignoring emerging markets eCommerce?

Yes, it’s happening. Facebook Marketplace has finally been launched. The Marketplace is a new feature inside the Facebook mobile app. The Marketplace comes as a response to marketplaces type sites like…

Start-ups eye Brazil’s ever-growing eCommerce

Despite the recent political turmoil and recession, Brazil’s eCommerce continues to grow. In 2015, online sales grew 15.3% in value and 3% in volume compared to 2014, according to ebit…

Emerging Markets are much more Bitcoin native

The buzz around Bitcoin has been huge. It seems everybody is talking about it, but its uses have been restricted to a niche type of people and business. If you…

Brazil’s cash strapped consumers flock to Cash & Carry

Brazil is a peculiar place. Imagine you are Brazilian and after years of having a little extra disposable income, you and your family see it shrinking again. What do you do?

WhatsApp for business: the secret weapon of Brazil

Unlike in this article at the Telegraph, where it highlights how few UK small companies are using WhatsApp to build a rapport with their customers, Brazil is already having large…

Why Brazil still is a no-go for IKEA

Read a more updated version of this article here: No IKEA in Brazil: local furniture brands pose fierce competition In developed markets, IKEA is positioned as a low-priced mass-market brand,…

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