Brazil’s cash strapped consumers flock to Cash & Carry

Brazil is a peculiar place. Imagine you are Brazilian and after years of having a little extra disposable income, you and your family see it shrinking again. What do you do?

WhatsApp for business: the secret weapon of Brazil

Unlike in this article at the Telegraph, where it highlights how few UK small companies are using WhatsApp to build a rapport with their customers, Brazil is already having large…

Why Brazil still is a no-go for IKEA

Read a more updated version of this article here: No IKEA in Brazil: local furniture brands pose fierce competition In developed markets, IKEA is positioned as a low-priced mass-market brand,…