WhatsApp skewed Brazilian election, proving social media’s danger to democracy

Misinformation via social media played a troubling role in boosting far-right Congressman Jair Bolsonaro to into the Brazilian presidency. Bolsonaro did not win 55 percent of votes thanks to misinformation alone. A powerful desire for political change in Brazil after a yearslong corruption scandal and a court decision compelling the jailed front-runner Luis Inacio Lula da Silva to withdraw from the race both opened the door wide for his win. But Bolsonaro’s candidacy benefited from a powerful and coordinated disinformation campaign intended to discredit his rivals, according to the Brazilian…

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WhatsApp for business: the secret weapon of Brazil

Unlike in this article at the Telegraph, where it highlights how few UK small companies are using WhatsApp to build a rapport with their customers, Brazil is already having large and multinational companies embracing this new channel. Let’s take a look at what happened to one of my Brazilian friends here in London: Thiago got an email from telecom Telefónica, which in Brazil also owns the mobile network Vivo, saying that his allegedly mobile account was in arrears. As Thiago hasn’t lived in Brazil for over 10 years, he found…

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