Nigerian retailers are turning to WhatsApp as a cost-effective and accessible way to promote their businesses and reach potential customers beyond their localities. Inflation in Nigeria has caused small businesses…
Tag: WhatsApp Business
Why shopping on WhatsApp is booming in Emerging Markets
What started as a messaging app has grown over the years to become a business platform. The introduction of the business WhatsApp app by Meta creates a platform for small…
WhatsApp Business: a powerful weapon for startups in emerging markets
It seems that all dreams came through for WhatsApp users in emerging markets. WhatsApp Business, a stand-alone app different from the usual WhatsApp, was rolled out in a few countries in February 2018.
