Brazil struggles to find a route to competitiveness

Why is everything so expensive in Brazil? I’m Brazilian and lived there most of my life and never understood it – until I came across this article by the Economist. Some of the main reasons are high taxation combined with a lack of competitiveness – the Brazilian Real ranks in 3rd place of most depreciated against the dollar in 2018, just behind the Venezuelan Bolivar. Not good news, not good news for Brazilians at all. According to a study by the Federation of Industries of São Paulo (Fiesp), a product manufactured in…

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Recession-hit Brazilians shift to own label products

Brazil’s recession, Brazil’s fall from grace…the international press surely has not been kind when reporting about Brazil. The Economist labelled the Brazilian crisis as “irredeemable”, which is not surprising to me, as the American magazine seems to have anti-Dilma attitude from day one! Other more optimistic publication, say that president Dilma Roussef has promised to kick-start the country’s economy by appointing a new finance minister. Surely, Brazilians are very adaptable, coming from a rather economically unstable few decades (hyperinflation, economic stagnation). However, how does the recent crisis is affecting how…

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