Why do Brazilians love American food?

Brazil has officially fallen into recession and unemployment rates are rising again. But even with money getting short for Brazilian consumers, it seems there is no crisis for the fast food and casual dining sector. American brands still look to Brazil as a massive business opportunity. In 2014, McDonald’s had increased options on their ‘saver menu’ with the purpose of maintaining market share in the country – Brazil is their 7th biggest market in the world. and they plan to focus on small/ medium towns in other parts of the…

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