The global market of consumer packaged goods is US$ 1.2 trillion and global brands are facing strong competition from local brands in emerging markets. And what’s the global companies’ strategy…
Tag: Local brands
Winners and Losers: Brazil’s convenience store battle
According to a consumer research by Ipiranga in 2015, 45% of customers that shopped at AM/PM, didn’t purchase petrol – meaning that nearly half of customers went there only to buy the store’s products.
