This Is How China Is Feeding Itself

While there is much ado about China’s not-so-subtle efforts in the South China Sea to expand its borders, and to attain a level of influence that extends far beyond its own shores, the emerging superpower’s international strategy goes well beyond military objectives. China’s population may not be growing at a huge clip, but its rising middle class is responsible for an uptick in consumption habits as protein gobbles up a larger share of the country’s diet. While this may not seem so ominous, there are reasons for seeing it as…

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Why do Brazilians love American food?

Brazil has officially fallen into recession and unemployment rates are rising again. But even with money getting short for Brazilian consumers, it seems there is no crisis for the fast food and casual dining sector. American brands still look to Brazil as a massive business opportunity. In 2014, McDonald’s had increased options on their ‘saver menu’ with the purpose of maintaining market share in the country – Brazil is their 7th biggest market in the world. and they plan to focus on small/ medium towns in other parts of the…

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