WhatsApp for business: the secret weapon of Brazil

Unlike in this article at the Telegraph, where it highlights how few UK small companies are using WhatsApp to build a rapport with their customers, Brazil is already having large and multinational companies embracing this new channel. Let’s take a look at what happened to one of my Brazilian friends here in London: Thiago got an email from telecom Telefónica, which in Brazil also owns the mobile network Vivo, saying that his allegedly mobile account was in arrears. As Thiago hasn’t lived in Brazil for over 10 years, he found…

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