Forget Black Friday: Emerging Markets eCommerce thrives with other ideas

In emerging markets, Black Friday is present in a lesser scale – different countries have bigger and better sales days. Here is a quick round-up. India Black Friday in India is taking its first steps – the main shopping date still is Diwali. However, some eCommerce sites are investing on Black Friday. We can’t talk about Indian eCommerce without mentioning local marketplace site Flipkart. As internet penetration growth accelerates web sales, Flipkart is giving Amazon India a run for its money. Flipkart beat Amazon India in the latest festive season…

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After the fall: Will Wal-Mart rise again in Brazil?

This is the second part of a two-part article, read the first part here The rise and fall of Wal-mart in Brazil. About a year ago Wal-Mart made headlines in the Brazilian and international press – the supermarket chain had announced the closure of 60 stores in Brazil and their sales were (and still are) on the way down. I even wrote an article here about that. In Brazil, Wal-Mart’s main problem was their lack of brand positioning – it didn’t appeal to the new middle-class and it was too…

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Recession-hit Brazilians shift to own label products

Brazil’s recession, Brazil’s fall from grace…the international press surely has not been kind when reporting about Brazil. The Economist labelled the Brazilian crisis as “irredeemable”, which is not surprising to me, as the American magazine seems to have anti-Dilma attitude from day one! Other more optimistic publication, say that president Dilma Roussef has promised to kick-start the country’s economy by appointing a new finance minister. Surely, Brazilians are very adaptable, coming from a rather economically unstable few decades (hyperinflation, economic stagnation). However, how does the recent crisis is affecting how…

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