Brazil: car sales are going digital

Vehicle purchasing in Brazil is one-third more likely to start in the digital media realm today compared to just one year ago. Those wanting to sell their cars are replacing offline media advertising with online and digital media budgets to accompany the changing behavior of consumers, something that has caught the attention of those in the digital marketing and social media industries. “Currently, 80% of vehicle purchasing in Brazil starts in the digital realm, in one form or another, compared to 62% last year,” local news portal Automotive Business quoted…

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Start-ups eye Brazil’s ever-growing eCommerce

Despite the recent political turmoil and recession, Brazil’s eCommerce continues to grow. In 2015, online sales grew 15.3% in value and 3% in volume compared to 2014, according to ebit – the Brazilian eCommerce association. In the same year, the total sales of eCommerce represented 3.3% of the total retails sales in the country. It still is good news for webshops, however the consumer behaviour started to change a little. The main change is shopping frequency: shoppers are buying less often but when they do they spend more, still according…

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The rise and fall of Wal-Mart in Brazil

store front walmart

This is the first part of a two-part article, read the second part here: “After the fall: Will Wal-Mart rise again in Brazil?” Things are not looking good for Wal-Mart in Brazil. So far, the retailer closed 60 stores, mainly because of failing profits. According to its corporate website, before the recent closures Wal-Mart Brazil had 544 stores, 200 pharmacies, 50 restaurants and 10 gas stations in 18 states and the country’s capital, in addition to an electronics business. To understand what happened, let me tell you a bit of its…

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Recession-hit Brazilians shift to own label products

Brazil’s recession, Brazil’s fall from grace…the international press surely has not been kind when reporting about Brazil. The Economist labelled the Brazilian crisis as “irredeemable”, which is not surprising to me, as the American magazine seems to have anti-Dilma attitude from day one! Other more optimistic publication, say that president Dilma Roussef has promised to kick-start the country’s economy by appointing a new finance minister. Surely, Brazilians are very adaptable, coming from a rather economically unstable few decades (hyperinflation, economic stagnation). However, how does the recent crisis is affecting how…

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