Unlike in this article at the Telegraph, where it highlights how few UK small companies are using WhatsApp to build a rapport with their customers, Brazil is already having large…
Tag: BRIC
Why Brazil still is a no-go for IKEA
Read a more updated version of this article here: No IKEA in Brazil: local furniture brands pose fierce competition In developed markets, IKEA is positioned as a low-priced mass-market brand,…