Start-ups eye Brazil’s ever-growing eCommerce

Despite the recent political turmoil and recession, Brazil’s eCommerce continues to grow. In 2015, online sales grew 15.3% in value and 3% in volume compared to 2014, according to ebit…

Winners and Losers: Brazil’s convenience store battle

According to a consumer research by Ipiranga in 2015, 45% of customers that shopped at AM/PM, didn’t purchase petrol – meaning that nearly half of customers went there only to buy the store’s products.

How Brazil missed its golden South-South co-operation moment

Guest post by Lídia Cabral, Institute of Development Studies Compared to China or India, Brazil is a relatively small player in development aid. Yet it has managed to make a mark…

Brazil’s cash strapped consumers flock to Cash & Carry

Brazil is a peculiar place. Imagine you are Brazilian and after years of having a little extra disposable income, you and your family see it shrinking again. What do you do?

The rise and fall of Walmart in Brazil

Read the updated version of this article here https://emergingmarkets.today/walmart-journey-brazil-rise-decline-acquisition/ Things are not looking good for Wal-Mart in Brazil. So far, the retailer closed 60 stores, mainly because of failing profits.…

Uber and Duolingo partnership will strike gold in Brazil

Perhaps I’m a bit biased to write a post about Duolingo and Uber as I like and use both apps. For those that are not familiar, Duoling is a free…

WhatsApp for business: the secret weapon of Brazil

Unlike in this article at the Telegraph, where it highlights how few UK small companies are using WhatsApp to build a rapport with their customers, Brazil is already having large…

Why Brazil still is a no-go for IKEA

Read a more updated version of this article here: No IKEA in Brazil: local furniture brands pose fierce competition In developed markets, IKEA is positioned as a low-priced mass-market brand,…

How China’s Alibaba is taking over Brazil

Why is everything so expensive in Brazil? I’m Brazilian and lived there most of my life and back then I quite never understood why until I came across this article…

Why Bitcoin is a good idea for Brazil

I think it all has become a chicken-or-egg situation: would an appropriate regulation help to spread the use of bitcoin? or not enough people use bitcoin because the lack of regulation?

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