WhatsApp Business: a powerful weapon for startups in emerging markets

It seems that all dreams came through for WhatsApp users in emerging markets. WhatsApp Business, a stand-alone app different from the usual WhatsApp, was rolled out in a few countries in February 2018.

This Is How China Is Feeding Itself

While there is much ado about China’s not-so-subtle efforts in the South China Sea to expand its borders, and to attain a level of influence that extends far beyond its…

Forget Black Friday: Emerging Markets eCommerce thrives with other ideas

In emerging markets, Black Friday is present in a lesser scale – different countries have bigger and better sales days. Here is a quick round-up. India Black Friday in India…

China is investing big in Brazil but not how you’d imagined

Brazil and China are the world’s foremost emerging markets. Brazil’s political turmoil and the economic downturn in the last to years didn’t seem to change China’s will to invest into…

Social Gaming: How China became the games industry of the world

It was recently announced that the games company Zynga, most famous for Farmville, has donated an undisclosed amount to the University of Southern California (USC) so that courses in social…

Banking the unbanked in emerging markets

As countries progress, citizens migrate from remote villages to large cities and foreign countries. Their economic power rises and they participate in the global economy. People need to purchase food,…

Netflix vs Amazon Prime Video: Who’s winning in emerging markets?

As internet penetration is growing exponentially in some emerging economies, particularly Brazil and India, the two biggest video streaming services Netflix and Amazon Prime Video are going all in. Amazon Leading the…

How an aging population will impact emerging markets

China’s elderly population will keep growing while the working age population will proportionally shrink over the next few decades. This is particularly worrying as in absolute number terms it means a huge over-65 population in the near future.

The Impact of “Big Tobacco” on Emerging Markets

Smoking has always been a divisive subject. While in developed countries, health awareness, high taxes and advertisement restriction might have been the factors contributing for the decrease in number of…

How eHealth is revolutionazing healthcare in Emerging Markets

Emerging markets have often struggled with proper education and information, especially as regards basic healthcare knowledge for the main part of the population. Eyeing that gap, Google has made a…

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