Opinion: Sara Haq’s perspective on Emerging markets expertise

Guest post by Sara Haq It is impossible to know everything about emerging markets business. Even if one could know all of the pertinent information at any given moment in…

Beacons: should retailers believe the hype?

It all sounds pretty simple but are consumers prepared or even, have enough understanding to try this new technology? And most of all, are emerging markets more ready for this new retail technologies?

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