From Sudan to Egypt: Finding Emerging Markets Opportunities

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In our latest podcast episode, we dive into the captivating journey of Aziz Musa, Founder of Cush Digital, a leading digital marketing agency in North Africa. Aziz shares his remarkable story, from moving from the UK to Sudan to start his business, navigating challenges amidst political unrest, and eventually relocating to Egypt.

🇸🇩 Sudan ➡️ 🇪🇬 Egypt: A Tale of Entrepreneurial Tenacity

Discover how Aziz’s passion for making a difference led him to Sudan, a country where he aimed to create opportunities for youth and women. Cush Digital became the largest digital marketing agency in Sudan, training thousands and positively impacting families in the region.

🌟 Key Takeaways:

  • The power of social enterprise: How Cush Digital focused on societal impact.
  • Pioneering a market: Aziz’s journey to establish the digital marketing landscape in Sudan.
  • Navigating unexpected challenges: From electricity cuts to security concerns.
  • Egypt: A land of opportunities and friendly business environment.
  • Future plans: Expanding into the GCC region and Saudi Arabia’s remarkable growth.

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