How blockchain could stop data plunder in emerging markets

As studies emerge predicting that between 40% and 60% of western companies revenue growth will likely come from emerging economies over the next ten years, the interest to gather and analyze Big Data coming from these markets also grows. Companies in developed economies are starting to increase their budget spending on data analytics in these markets with the objective of getting a better understanding of this largely unknown consumer psyche. It is estimated that over 60% of the world’s total data will be coming from EM in the next few…

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