Circular economy: How a Brazilian cosmetics company is reviving the Amazon forest

Leading Brazilian cosmetics company Natura launched its ‘Amazon Program’ in 2011 aiming at achieving an inclusive business model. The Ekos Ucuuba product line is one example. Combining its bio-intelligence and community knowledge, Natura extracts seed oil from ucuuba trees, which are threatened with extinction, as the core product ingredient. Social Challenges: The increased exploitation of timber and other natural materials in the Amazon Forest over the last 30 years has led this region to face the threat of biodiversity losses which in turn affect greater climate issues. Also, local labours…

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