Brazilian e-commerce is booming! Is your online shop ready for “samba”?

If you work with international e-commerce, you must have heard that Brazil is the next online powerhouse. The current growth in the number of smartphones has opened up a world of e-possibilities to millions of Brazilians, from all income levels. There are already more than 48 million unique online buyers yearly, which represents a quarter of Brazil’s population. However, there is room for more, and the sector is indeed growing! Although e-commerce in Brazil is still responsible for only 3% of all retail in the country, it is presenting persistent…

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