Why eCommerce in Africa hasn’t caught on and what webshops can do about that

I have attended several tech events where they invite so-called gurus and experts to explain the digital landscape in Africa, but I have never been satisfied with any of their answers as to why e-commerce has not caught on. It turns out the reason why a click on a user’s web browser doesn’t exactly translate into an actual sale is really simple — the shipping and billing information form. It seems to me that most African online shopping stores just Xerox existing templates that have worked in developed economies where the physical…

Read More