After the fall: Will Wal-Mart rise again in Brazil?

This is the second part of a two-part article, read the first part here The rise and fall of Wal-mart in Brazil. About a year ago Wal-Mart made headlines in the Brazilian and international press – the supermarket chain had announced the closure of 60 stores in Brazil and their sales were (and still are) on the way down. I even wrote an article here about that. In Brazil, Wal-Mart’s main problem was their lack of brand positioning – it didn’t appeal to the new middle-class and it was too…

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